Become an Advertising Design Professional
For a challenging career with a high degree of cool factor, check out the opportunities in the Advertising field. Advertising professionals are constantly creative and work with the latest market research to complete mission critical tasks.
What is Advertising?
Advertising is the sector of business that deals with promoting products and services to the public. Advertising professionals with advanced degrees create tantalizing campaigns for print and visual media. From world wide television promotions to highly target e-mail marketing crusades, Advertising pros are responsible for billions of dollars in revenue each year. Opportunities on the Internet alone have increased the demand for candidates with advanced Advertising degrees.
Opportunities in the Advertising Field
One of the biggest benefits of a position in the Advertising field is the variety that you will experience. Because we live in a commercial society, Advertising pros can be founding virtually every industry and niche. The U.S. Bureau of Labor Statistics reports that employment in the Advertising industry is projected to grow 22 percent over the 2004–14 period, compared with just 14 percent for all industries combined. For you, this means advancement and leadership opportunities that could equal some huge salaries.
Desired Skills for Advertising Professionals
- Creativity. Creativity if an Advertising pros best friend. You will need it to come up with the next major Advertising campaign or promotion.
- Multi-tasking. Because the pace of the business is fast, Advertising professionals must be able to do several things simultaneously to perfection.
- Communication Skills. They key to any effective Advertising effort is communication. Advertising colleges prepare you well in this respect.
The Road to a Career in Advertising
The surest way to get your foot in the door of the Advertising business is to earn one of the advanced degrees offered at technical schools or traditional colleges. The training you will receive will be the foundation for your success.
Advertising Schools, Colleges, and Degrees
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What They Offer: Bachelor Degree in Business/ Communication What You Learn: The communications specialization focuses on the development of professional competencies and values in such areas as public relations, communications theory, communication law and ethics, mass communication, media and advertising, and electronic publishing. |
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What They Offer: Bachelor degree in Advertising Design What You Learn: How to develop multimedia marketing campaigns using branding, writing, design and analysis. Need to Know: The technical strengths offered by the graphic design program, combined with the marketing and branding skills in the concentration prepare students for positions as advertising managers. |
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What They Offer: Bachelor's degrees in Marketing & Advertising What You Learn: Students in the Marketing & Advertising program develop the skills used in a variety of marketing positions, including advertising, sales, creative development, and public relations. A special emphasis is placed on interactive marketing and internet marketing. Need to Know: Courses are taught by industry professionals. International Academy of Design and Technology does not guarantee employment or salary. |
